AJ Bell
Landing Page Conversion Rate Optimisation
The brief
The existing landing page had been reviewed and the business wanted to know how to improve conversions, through conversion rate optimisation.
The process
The page needed to be tested from a User Experience and User Interface perspective. By creating wireframes of an improved layout for the landing page, we could relay back to the client what options would work best, as well as consider some A/B testing.
The result
By using Axure for the wireframing, we put together some UX/UI improvements to consider and then A/B tested the landing page on AJ Bell's website using Optimizely. The outcome of the results were a considerable 130% increase in conversions!
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