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Design, development, UX and AB Testing for one of the top pet insurance companies in the UK.


Fundamentally the website’s look and feel needed updating, the ux needed to be improved and it needed to perform much better as a sales channel. More visitors, more conversions!

Petplan needed to increase online effectiveness by driving new visitors to the site and ensuring a greater proportion of these visits resulted in conversions to sale.


Through usability testing, analysis, and improving the site look and feel we were able to ensure the journey through the site both engaged users and improved conversion.

In addition to brochureware improvements and with significant time invested in web analytics, wire framing, design, usability and build, we also provided a completely fresh solution to the quote and buy funnel.

Mechanisms such as A/B landing page testing and optimisation, and usability testing were a core part to the process to improve Petplan’s overall digital strategy.


  • Graphic Design
  • Web Design
  • Web Development
  • A/B Testing
  • User Experience

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