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Why should I use a professional web designer?

Having a professional web designer create your business website has a lot of positive and minimal negative effects. A well-presented and professionally designed website is seen as the focal point of how a business chooses to represent itself to the consumer.

Your web site is the online face of your organisation. You want to make it as professional and appealing to your target audience as possible.

I don’t just build you a website.

With over 10 years of experience, I’m providing a marketing platform to generate leads. Are my web designs revolutionary? Will they win a Webby award? Will the BBC ever call me to design a site for them? Probably not.

With years of experience, I know what works.

Given the option to create the site yourself or hire a designer raises the following questions.

  1. Saving you time
    Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a website quickly. Using a website builder may be quicker to get an initial site set up and going, but you have to really consider the content:
    1. Which photos should you use?
    2. What colours?
    3. Which fonts?
    4. How do set up Google Analytics?
    5. Do I need Google Analytics??
    6. I just need the right meta tags on my website for Google to put me at #1, right?
  2. Making it unique
    There are millions, even billions of web sites on the internet. How are you going to make yours stand out? A professional designer is able to create a website that is unique to your business, pleasant on the eye, has clear and easy navigation, loads efficiently, and works properly in all the major browsers.
  3. Making it easy to use
    A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the web site without getting confused.
  4. Getting ahead of your competition
    Having a professionally designed website gives visitor’s confidence in your products and services. Competition is fierce on the internet and first impressions are very important, your web site should shake hands and smile at your site visitors.
  5. Communicating your message
    A professional web designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, graphics etc., a professionally built website should convey a clear consistent, compelling message that represents your business.
  6. Making it Search Engine friendly
    One of the most important factors about a website is its presence in the search engines. A professional designer will know how to design your site so that it is search engine optimised (SEO).
  7. The difference between diy and professional
    The adverts for the self-design companies sometimes give the illusion that it is possible to create a truly unique and highly functional website. What they offer is a limited number of choices and functionalities that can be time-consuming to implement and confusing to decipher.
  8. Making you the expert
    A professional designer will know how to make you look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.
  9. Making you trustworthy
    A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.
  10. Greater credibility
    Having a professionally designed website will enable your business to compete with larger companies. A professional web designer will be able to make a smaller company look like a larger company; therefore, giving smaller companies as much credibility as the larger companies.

In conclusion

Professional website design has the advantage over templates in every aspect except for short term cost. So, if you’re serious about the long term prospects of your business, you’ll go for a professional website design. Professionally made websites look better, work better, and are easier for small business owners to deal with.

And unfortunately, a cheap pre made template looks like a cheap premade template. It also has little room for improvement.

Professional website design is full of challenges and requires lots of technical knowledge. But the impact it has on digital marketing is priceless.

If you’re ready to build your successful website, then feel free to reach out to by scheduling a call back request.

For more detailed information, that highlights very well the above, check out the following article WEBSITE BUILDERS VS. WEBSITE CONSULTANTS written by Christina Hawkins on WPElevation.

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Website developer and graphic designer, specialising in Wordpress Development, Digital Design as well as a petrolhead at heart.

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