Home » Projects » AJ Bell AJ BellLanding Page Conversion Rate Optimisation The briefThe existing landing page had been reviewed and the business wanted to know how to improve conversions, through conversion rate optimisation. The processThe page needed to be tested from a User Experience and User Interface perspective. By creating wireframes of an improved layout for the landing page, we could relay back to the client what options would work best, as well as consider some A/B testing. The resultBy using Axure for the wireframing, we put together some UX/UI improvements to consider and then A/B tested the landing page on AJ Bell's website using Optimizely. The outcome of the results were a considerable 130% increase in conversions!0% increase in conversions Services Graphic Design Web Design Web Development UX/UI A/B Testing Conversion Rate OptimisationReady to get started?Our focus is all about your business success & achieving your goals.If you’re ready to Reflect + Refine your digital presence, get in touch. Get in touch