Improving landing page conversions
The brief was to review a landing page and improve conversions. For this, the User Experience and User Interface, plus some A/B testing needed to be considered.
Firstly, using Axure for wireframing, some UX/UI improvements were recommended and then A/B testing for the landing page on AJ Bell's website using Optimizley. The outcome of the results were a considerable 130% increase in conversions!