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AJ Bell

Improving landing page conversions

The brief

The brief was to review a landing page and improve conversions. For this, the User Experience and User Interface, plus some A/B testing needed to be considered.

The result

Firstly, using Axure for wireframing, some UX/UI improvements were recommended and then A/B testing for the landing page on AJ Bell's website using Optimizley. The outcome of the results were a considerable 130% increase in conversions!

increase in conversions


  • Graphic Design
  • Web Design
  • Web Development
  • UX/UI
  • A/B Testing

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