Your WordPress Site Is Answering Questions Nobody Asks

I’ve watched it happen hundreds of times. A business owner invests thousands in a beautiful WordPress site, installs all the right SEO plugins, optimises every meta description, and then… crickets.

No conversions. No sales. Just frustration.

Here’s what nobody tells you:
Your WordPress site isn’t underperforming because of technical SEO—it’s failing because you’re answering questions nobody is asking.

After building and optimising countless WordPress sites, I’ve learned something that flips conventional SEO wisdom on its head:

Technical perfection doesn’t matter if your content misses the mark on relevance.

The Problem Isn’t Code—It’s Content

After building and optimising countless WordPress sites, I’ve learned something that flips conventional SEO wisdom on its head:

Technical perfection doesn’t matter if your content misses the mark on relevance.

The Technical SEO Trap

WordPress makes technical SEO almost too easy.
Install Yoast or Rank Math, follow the green lights, compress a few images—and you’ve ticked off 80% of the technical checklist.

But here’s where many site owners get stuck: they obsess over the final 20%—schema markup, canonical tags, site speed—while ignoring a much bigger issue.

Your visitors don’t care about your keyword density.

They care about finding the answer to their question.

When they land on your site and don’t find what they’re looking for, they bounce. Even if your Core Web Vitals are glowing.

The Content Relevance Audit

Before you reach for another SEO plugin or analytics tool, try this instead:

1. Pick your 5 most important WordPress pages.

2. Write down the exact question each one answers.

(Not what you hope it answers—what it actually answers.)

3. Now gather the real questions your audience is asking.

Check:

• Customer emails or live chat logs
• Blog post comments
• Product/service reviews (yours or competitors’)
• Reddit or Quora discussions
• Google Search Console search queries

4. Compare the two lists.

The gap between them? That’s the relevance problem holding back your conversions.

I recently did this exercise with a client who offers business consulting services. Their content focused entirely on their credentials and methodologies. But when we looked at actual customer questions, people wanted to know about expected ROI, implementation timelines, and how the process would impact their day-to-day operations. Their perfectly optimised content was answering questions nobody was asking.

How to Find the Right Questions

Discovering what your audience actually wants to know requires getting outside your own expertise bubble. Several approaches work well:

• Talk to real people.
  • Especially the ones who didn’t convert. Their objections = content opportunities.
• Snoop on competitors’ reviews.
  • The praise and complaints often highlight what customers value—and what they’re unsure about.
• Use search intent tools.
  • Platforms like AnswerThePublic, AlsoAsked, and even Google’s own People Also Ask sections can help surface the questions people are actually searching for.

From Technical Perfection to Relevant Answers

Once you’ve identified the relevance gap, fixing it becomes straightforward. Restructure your WordPress content to directly address the actual questions your audience asks, in the language they use.

I’ve seen this shift transform WordPress sites from beautiful digital brochures into conversion machines. One local accounting firm I worked with replaced technical tax jargon with content answering basic questions like “How does hiring my first employee affect my taxes?” Their traffic quality improved immediately, and their lead generation increased by over 60%.

Technical SEO still matters—it gets you in the game. But content relevance wins the game.

Turn Your Site into a Question-Answering Machine

Once you’ve mapped the relevance gap, here’s how to close it:

• Rewrite or restructure key pages to clearly answer real user questions
• Use their language, not internal jargon
• Make it easy to scan, with bold subheadings, clear CTAs, and concise answers

This small shift turns your site from a brochure into a conversion engine.
It builds trust.
It increases time-on-site, engagement, and yes—sales.

Keep Your Content Relevant (Because Questions Change)

Relevance isn’t a one-time task—it’s a loop. Here’s how to stay in sync:

• Encourage your customer-facing team to log common questions weekly
• Regularly check your WordPress analytics and GSC queries for new trends
• Watch how “People Also Ask” questions shift over time

Measure What Matters

Instead of fixating on bounce rate or metadata scores, focus on relevance signals:

• Are visitors taking the next step after reading?
• Are they moving deeper into your site?
• Are they contacting you with better, more specific questions?

If yes, you’re doing it right.

TL;DR: SEO Is Not a Checklist

Most WordPress site owners are solving the wrong problem.
They’re polishing technical elements while their content sits there answering questions no one’s asking.

Stop chasing green lights. Start answering real questions.

Start your relevance audit today. Your WordPress site—and your business results—will thank you.

Need Help Figuring Out What Your Site Should Be Saying?

I can help business owners turn their WordPress sites into question-answering, lead-generating, customer-converting machines.

Let’s find your relevance gap and fix it together.

Get in Touch