About Reflect + Refine Web Design
Who is Reflect + Refine?
At Reflect + Refine Web Design, we’re not just about enhancing your online presence; we’re your dedicated partner in crafting websites that don’t just exist—they thrive!


About Richard Peirce
After years of journeying through Gloucestershire and Wiltshire, I found my home in the picturesque town of Stratford-upon-Avon. Known as the birthplace of William Shakespeare, this town boasts over 800 years of history and welcomes around 3 million visitors annually.
I believe that hard work and a good education pave the way for great experiences and fun. I pour passion into my work, cherishing both the challenges and the joys it brings. This philosophy shapes my work ethic and personal life alike.
The mission
To sprinkle a bit of digital magic that not only attracts more eyes but also turns those visitors into loyal customers.
Skills & Experience
With over 20 years in the design industry and 11 years in web development, I’ve had the pleasure of delivering creative and engaging solutions across various sectors, including financial services, education, retail, and automotive. My expertise encompasses:
- Web Development
- Brand Identity
- Digital Media
- SEO (Search Engine Optimisation)
- CRO (Conversion Rate Optimisation)
I’m proficient in:
- Adobe Creative Suite
- HTML(5) and CSS(3)
- JavaScript and PHP
- WordPress and Shopify
- Responsive and cross-browser compatible design
My approach is collaborative, ensuring that every project is on point and consistent from conception to final delivery.
Why Choose Reflect + Refine Web Design?
I have a passion for website development and creating amazing digital solutions that not only improve your online brand and reputation but also convert leads into customers.
I’ve developed great websites and designed graphics for businesses and individuals locally, nationally, and globally that deliver results.
If you’d like to know how I have helped other businesses, read some of my testimonials.
What You Get
A website you’ll be proud of, attracting thousands of customers and selling hundreds of your products online!
You’ll get a website that not only looks great but also:
- Is easy to update
- Loads quickly
- Comes with ongoing support when you need it
Want to see some our work?
Ready to get started?
Our focus is all about your business success & achieving your goals.
If you’re ready to Reflect + Refine your digital presence, get in touch.